To inform preparation of an ERDF grant application to support a programme of tourism sector support, we were appointed by Visit Hull and East Yorkshire and Scarborough Borough Council to research the support priorities of tourism businesses. Our work involved cleaning and developing the VHEY database, designing, distributing and analysing a questionnaire, reporting on priorities and establishing baseline data by business type and geographic area.
Research & Evaluation
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BUSINESS MONITOR RESEARCH
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YORKSHIRE WILDLIFE TRUST: FOCUS GROUPS
Bowles Green Limited ran a number of focus groups on behalf of the Yorkshire Wildlife Trust to explore awareness and attitudes of young adults with a passing interest in nature, the Trust and other conservation organisations, as well as preferred information sources and response to marketing proposals. From the qualitative research collected, we were able to inform the YWT on the best approach to future marketing, promotion and development of a visual identity, in order to appeal to a young-adult target audience.
For further up-to-date information on the Yorkshire Wildlife Trust, visit their Facebook page, or follow them on twitter.
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PUBLIC PERCEPTIONS OF WILD DEER MANAGEMENT IN SCOTLAND
Bowles Green Limited have completed a pilot research programme into public perceptions of wild deer management in Scotland. The research was undertaken on behalf of Scottish Natural Heritage, and sought to determine the most effective ways of understanding awareness and understanding, and of engaging with the Scottish public in relation to wild deer management. A number of different methods for collecting feedback from the public were explored, including focus groups, depth interviews, a face-to-face interview survey, a telephone survey, and a postal survey, within Edinburgh and Dumfires, plus an online email survey.
Based upon the results of the research, we then made a number of recommendations on the best methods of exploring people’s perceptions of species management to support nature conservation policy development in Scotland.
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Sounding the Sill
Bowles Green has recently worked on two research projects – Design Your Day and Living Landscapes – which included focus groups and pilot projects (nature safaris, orienteering, woodcrafts and looked to identify effective ways to engage target audiences (young people aged 11-18, ‘young explorers’ and ‘explorer families’) in the landscape surrounding Hadrian’s Wall.
The work (which was supported by the Heritage Lottery Fund) is being used to guide the redesign of the Northumberland National Park Authority’s visitor centre at Once Brewed and other interpretation and communications activity.
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Cycling by Ethnic Minorities
Consultation and focus groups with members of the Bangladeshi, Indian and Pakistani communities of East Lancashire identified cultural and other barriers to participation in cycling. We recommended four groups most likely to participate in cycling and four pilot projects.
Who we work with
- The National Trust
- RSPB
- Forestry Commission England
- Lake District National Park
- One North East
- Cumbria Tourism
- Northumberland National Park
- Natural History Museum
- Countryside Council for Wales
- Northumberland Coast