Work

• AUDIENCE DEVELOPMENT PLANNING FOR LYTHAM HALL

  March 2011 | Filed under: Funding Applications, Marketing & Promotion

  In January & February 2011 we helped the Heritage Trust North West to complete a Stage 2 Heritage Lottery Fund grant application for Lytham Hall in Lancashire.  We reviewed audience development planning, worked with volunteers to run an on-line questionnaire survey, conducted focus groups and wrote formulated audience development proposals for the draft activity plan.

• YORKSHIRE WILDLIFE TRUST: FOCUS GROUPS

  March 2011 | Filed under: Research & Evaluation

  Bowles Green Limited ran a number of focus groups on behalf of the Yorkshire Wildlife Trust to explore awareness and attitudes of young adults with a passing interest in nature, the Trust and other conservation organisations, as well as preferred information sources and response to marketing proposals. From the qualitative research collected, we were able to inform the YWT on the best approach to future marketing, promotion and development of a visual identity, in order to appeal to a young-adult target audience.

  For further up-to-date information on the Yorkshire Wildlife Trust, visit their Facebook page, or follow them on twitter.

• PUBLIC PERCEPTIONS OF WILD DEER MANAGEMENT IN SCOTLAND

  March 2011 | Filed under: Research & Evaluation

  Bowles Green Limited have completed a pilot research programme into public perceptions of wild deer management in Scotland. The research was undertaken on behalf of Scottish Natural Heritage, and sought to determine the most effective ways of understanding awareness and understanding, and of engaging with the Scottish public in relation to wild deer management. A number of different methods for collecting feedback from the public were explored, including focus groups, depth interviews, a face-to-face interview survey, a telephone survey, and a postal survey, within Edinburgh and Dumfires, plus an online email survey.

  Based upon the results of the research, we then made a number of recommendations on the best methods of exploring people’s perceptions of species management to support nature conservation policy development in Scotland.

• Sounding the Sill

  November 2010 | Filed under: Research & Evaluation

  Bowles Green has recently worked on two research projects – Design Your Day and Living Landscapes – which included focus groups and pilot projects (nature safaris, orienteering, woodcrafts and looked to identify effective ways to engage target audiences (young people aged 11-18, ‘young explorers’ and ‘explorer families’) in the landscape surrounding Hadrian’s Wall.

  

  The work (which was supported by the Heritage Lottery Fund) is being used to guide the redesign of the Northumberland National Park Authority’s visitor centre at Once Brewed and other interpretation and communications activity.

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• The Falkland Islands

  November 2010 | Filed under: International Work

  Steve Green helped with the re-development of tourism in the Falkland Islands following the 1982 conflict and the second ‘Shackleton Report’ on economic development of the islands.  He produced and implemented a marketing strategy, represented the Islands in he UK, Europe and North America, sat on the Falkland Islands Tourist Board, helped to establish a direct airlink to Chile and inform tourism policy before handing these roles to staff at the London office of the Falkland Islands Government.