This marketing plan for geology, landscape heritage and wildlife is guiding the promotion of the North Pennines UNESCO Geo-park. The work involved a review of geological sites, identifying places to enjoy nature and a review of available market research. We then undertook consultation with local tourism businesses and held 6 focus groups with existing and potential visitors to the Geo-park to test visitor response to aspects of the heritage, marketing images and themes and a range of interpretation methods.
Who we work with
- The National Trust
- RSPB
- Forestry Commission England
- Lake District National Park
- One North East
- Cumbria Tourism
- Northumberland National Park
- Natural History Museum
- Countryside Council for Wales
- Northumberland Coast