We have been appointed by Visit Hull and East Yorkshire to assess the economic impact of cycle tourism. Earlier this year, VHEY launched its Big Skies Rides Guide – ten 17-30-mile circular routes over the rolling Yorkshire Wolds, the Yorkshire Wolds Cycle Route (a 150 mile route around the Wolds and (with partners) the 170 mile Way of the Roses a cross country route from Morecambe to Bridlington.