Promotion Plan for the Welsh National Access Register

March 2009 | Filed under: Marketing & Promotion

This work involved primary and secondary research to identify key users of the Countryside Council for Wales’s on-line mapping.  Our report prioritised target markets for promotion and recommended product development opportunities.  Use of on-line mapping is likely to increase following the recent announcement by the Ordnance Survey to make its mapping more freely available.

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Who we work with

  • The National Trust
  • RSPB
  • Forestry Commission England
  • Lake District National Park
  • One North East
  • Cumbria Tourism
  • Northumberland National Park
  • Natural History Museum
  • Countryside Council for Wales
  • Northumberland Coast