Bowles Green Limited ran a number of focus groups on behalf of the Yorkshire Wildlife Trust to explore awareness and attitudes of young adults with a passing interest in nature, the Trust and other conservation organisations, as well as preferred information sources and response to marketing proposals. From the qualitative research collected, we were able to inform the YWT on the best approach to future marketing, promotion and development of a visual identity, in order to appeal to a young-adult target audience.
For further up-to-date information on the Yorkshire Wildlife Trust, visit their Facebook page, or follow them on twitter.