North Pennines Geo-Park Marketing Strategy and Action Plan

May 2010 | Filed under: Marketing & Promotion

This marketing plan for geology, landscape heritage and wildlife is guiding the promotion of the North Pennines UNESCO Geo-park.  The work involved a review of geological sites, identifying places to enjoy nature and a review of available market research.  We then undertook consultation with local tourism businesses and held 6 focus groups with existing and potential visitors to the Geo-park to test visitor response to aspects of the heritage, marketing images and themes and a range of interpretation methods.

Who we work with

  • The National Trust
  • RSPB
  • Forestry Commission England
  • Lake District National Park
  • One North East
  • Cumbria Tourism
  • Northumberland National Park
  • Natural History Museum
  • Countryside Council for Wales
  • Northumberland Coast