AUGUMENTED REALITY: THE NEXT STEP

August 2011 | Filed under: Resources

QR codes provide marketers with a great way to dive people to their websites, video material, phone numbers or apps.  Already, this technology has moved on and now its possible to do the same by scanning any image Рthis could be a printed advert or image, or even a sign on a building or vehicle.  The clever bit is that the film only plays within the parameters of the object. Lots of possibilities here!!